Chirag Purohit

Chirag Purohit

Chirag Purohit

Nami

Nami

Nami

Dashboard for a web-based subscription management platform

Dashboard for a web-based subscription management platform

Timeline

April 2024

April 2024

Tools

Figma

Figma

Notion

Notion

Disciplines

User Experience

User Experience

User Interface

User Interface

Interaction

Interaction

Figma File

Figma Prototype

84% of consumers underestimate how much they spend on subscriptions annually.

Another study by McKinsey found that the average consumer has 8 subscriptions and struggles to keep track of them all

Another study by McKinsey found that the average consumer has 8 subscriptions and struggles to keep track of them all

Challenges

  • Subscription fatigue/overload due to multiple services

  • Lack of visibility into upcoming renewals and payment dates

  • Difficulty canceling or pausing unwanted subscriptions

User Persona

User Persona

Busy Entrepreneur Dhruv

Demographic Profile: 34 years old, resides in Bangalore, India. Founder and CEO of a rapidly growing tech startup.

Behaviors: Dhruv is an ambitious and driven individual who works long hours to ensure the success of his business. He relies heavily on various software tools, productivity apps, and online services to streamline operations and support his team.

Needs and Goals: Dhruv needs a centralized platform to manage all his business subscriptions efficiently. His primary goal is to never miss a renewal or payment deadline, as service disruptions can severely impact his team's productivity and workflow.

Challenges and Pain Points: With multiple subscriptions across different platforms, Dhruv often loses track of upcoming renewals and payment dates. Manually keeping tabs on each subscription is time-consuming and prone to errors, leading to unintended service lapses or overcharges.

Sarah

Sarah

Demographics

Demographics

Age: 28

Age: 28

Occupation: Marketing Manager

Occupation: Marketing Manager

Location: Bangalore, KA

Location: Bangalore, KA

About

About

Emily is a busy professional who values personal connections and enjoys giving thoughtful gifts to her loved ones. She often finds herself struggling to keep track of gift ideas and wishes of her friends and family, especially during busy times at work.

Emily is a busy professional who values personal connections and enjoys giving thoughtful gifts to her loved ones. She often finds herself struggling to keep track of gift ideas and wishes of her friends and family, especially during busy times at work.

Pain Points

Pain Points

  • Struggles to remember gift ideas and preferences of friends and family, especially during busy periods at work.

  • Struggles to remember gift ideas and preferences of friends and family, especially during busy periods at work.

  • Feels overwhelmed by the amount of mental effort required to keep track of gift wishes and occasions for loved ones.

  • Feels overwhelmed by the amount of mental effort required to keep track of gift wishes and occasions for loved ones.

  • Wants to maintain meaningful relationships through thoughtful gift-giving but finds it challenging to do so efficiently.

  • Wants to maintain meaningful relationships through thoughtful gift-giving but finds it challenging to do so efficiently.

Goals

Goals

  • Simplify the process by creating and managing gift wishlists for various occasions.

  • Simplify the process by creating and managing gift wishlists for various occasions.

  • Ensure that each gift given is thoughtful and tailored to the recipient's preferences.

  • Ensure that each gift given is thoughtful and tailored to the recipient's preferences.

  • Strengthen personal connections by facilitating meaningful gift exchanges with friends and family.

  • Strengthen personal connections by facilitating meaningful gift exchanges with friends and family.

Let's connect

I'd love to hear from you — oichirag@protonmail.com

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